After viewing the expert websites you may have noticed some common questions
that occur. Here is a list of questions that highlight what you have learned
about the key principles of media. You may want to use these questions to
help
you critique your ad campaign when writing your magazine article.
Always remember the Media Triangle we learned about in class
Media Text - Audience - Production
AUDIENCE & AUTHORSHIP
AUTHORSHIP
Who made this message?
PURPOSE
Why was this made?
Who is the target audience (and how do I know)?
ECONOMICS
Who paid for this?
IMPACT
Who might benefit from this message?
Who might be harmed by it?
Why might this message matter to me?
RESPONSE
What kinds of actions might I take in response to this message?
MESSAGES & MEANINGS
CONTENT
What is this about (and what makes me think that)?
What ideas, values, information, and/or points of view are overt? Implied?
What is left out of this message that might be important to know?
TECHNIQUES
What techniques are used?
Why were those techniques used?
How do they communicate the message?
INTERPRETATIONS
How might different people understand this message differently?
What is my interpretation of this message?
What do I learn about myself from my reaction or interpretation?
REPRESENTATIONS & REALITY
CONTEXT
When was this made?
Where or how was it shared with the public?
CREDIBILITY
Is this fact, opinion, or something else?
How credible is this (and what makes me think that)?
What are the sources of the information, ideas, or assertions?
Works Cited Note:
This information is an appendix to AMLA’s Core Principles of Media Literacy
Education http://www.amlainfo.org/coreprinciples
It was taken from the following website:
http://www.justthink.org/resources/media-literacy-education-key-questions
