This is the popular Is It In You ad campaign for Gatorade that features celebrity Hockey Player Sydney Crosby. If you use this ad you may want to consider the idea of celebrity endorsement in advertisement. Take a look at some background articles about Sydney Crosby, what makes him a good celebrity endorsement? You may also want to view additional commercials that feature Sydney Crosby to see what is similar and what is different. There are a few additional commercials listed below.
Sydney Crosby's Famous Gatorade Commercial Is It In You?
The Crosby File A detailed description of his successful NHL Career http://www.tsn.ca/nhl/feature/?fid=8889
Pittsburgh Penguins Player Page: Sydney Crosby This is an official web site that includes a biography that you may want to read to help you learn more about Sydney Crosby. http://penguins.nhl.com/team/app?page=PlayerDetail&playerId=8471675&service=page
Additional Sydney Crosby Commercials http://www.youtube.com/watch?v=vG77N_6sNqk
http://www.youtube.com/watch?v=-4V1vksQplk